Raspib
Raspib came to us struggling to generate consistent demand. With almost no inbound leads and only 3–4 customers a month, they needed more than better ads; they needed a system that could consistently turn attention into customers.
20–25
2–3
Inbound leads per month
Customers every month.
Raspib had a product worth selling, but their customer acquisition wasn't predictable. Inbound leads were rare, and monthly customer acquisition hovered around just 3–4 customers.
Over a 6-month engagement, we worked across their acquisition journey, from their paid social and creative strategy to their funnel and landing pages, creating a more connected system designed to bring potential customers into the business consistently.
The goal wasn't simply to run ads.
It was to build a pipeline they could rely on.
3–4 → 20–25
Customers per month
6
Months of partnership
From No Pipeline to Consistent Growth
From an inconsistent sales pipeline to 20–25 customers every month.
Services: Paid Social · Ad Creative Strategy · Campaign Strategy · Funnel Strategy · Landing Page Copy
They didn't have a traffic problem. They had a pipeline problem.
Raspib's biggest challenge wasn't that their product wasn't valuable. It was that there was no consistent acquisition system behind it.
They were getting almost no inbound leads, and customer acquisition remained unpredictable, typically around 3–4 customers per month.
Their advertising, messaging, landing pages, and funnel needed to work together if Raspib was going to build predictable growth.
The Challenge
We rebuilt the acquisition journey, not just the ads.
Instead of treating paid social as an isolated channel, we looked at the entire customer journey.
We identified what would make the right audience stop and pay attention, what messaging would resonate with them, what they needed to see before taking action, and where prospects could be lost along the way.
From there, we built the acquisition strategy around three core stages:
01 - Get Attention
We developed the ad creative and campaign strategy to reach the right audience with messaging built around their needs, problems, and buying motivations.
02 - Create Intent
We structured the campaigns and messaging to move prospects beyond simply seeing an ad and toward genuinely considering Raspib's offer.
03 - Convert Interest
We rebuilt their funnel and landing pages, improving the messaging and customer journey from the initial click through to conversion.
The Strategy
Paid Social
We developed a paid social strategy designed to create a consistent flow of potential customers rather than relying on sporadic campaigns.
Campaign strategy · Audience strategy · Messaging · Paid acquisition
What We Changed
Ad Creative Strategy
We developed creatives around the problems, motivations, and desired outcomes of Raspib's target audience.
The objective wasn't to make ads that simply looked good.
The creative needed to give people a reason to stop, understand the offer, and take the next step.
Funnel Strategy
We rebuilt the customer journey so that traffic generated through paid social had a clearer path toward becoming a customer.
Attention → Interest → Consideration → Action
Every stage was designed to move prospects closer to conversion instead of leaving them to figure out what to do next.
Landing Pages
We rewrote and restructured Raspib's landing pages around clearer messaging and stronger conversion intent.
Instead of simply explaining what Raspib does, the messaging was built around why the customer should care and why they should take action.
The Transformation
3–4 customers became 20–25.
Before working together, Raspib was typically bringing in:
3–4 customers/month
After rebuilding their acquisition system:
20–25 customers/month
That's roughly a 5–8× increase in monthly customers based on the reported ranges. But the bigger change wasn't just the number.
Raspib moved from unpredictable acquisition toward a much more consistent customer pipeline.
The Result
A pipeline they could finally rely on.
After 6 months of working across paid social, creative strategy, campaign strategy, funnel development, and landing-page conversion, Raspib was consistently acquiring 20–25 customers per month, compared with the 3–4 customers they were getting previously.
They also began generating 2–3 inbound leads per month through the new system.
The work transformed their acquisition process from disconnected marketing activities into a more consistent system for generating customers.
The Work
The Creative
Show the actual:
Ad creatives
Creative concepts
Campaign variations
Messaging iterations
The Funnel
Show:
Funnel structure
Customer journey
Landing pages
Conversion flow
The Campaigns
Show:
Campaign setup
Ad variations
Targeting/messaging examples
Performance snapshots where available
Your growth shouldn't depend on luck.
Raspib came to us with an inconsistent customer acquisition process.
Six months later, they had a much more consistent system for turning attention into customers.
That's what we build.
Ready to build yours?
Let's Talk →